Why Online Press Releases Are More Important Than Ever

Why Online Press Releases Are More Important Than Ever

Online marketing is prioritized as compared to traditional marketing methods.

Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. Here are some of the main reasons web press releases have become so important:

  • Announcing a new product or service –You can draft a press release and immediately get your news found on all major search engines. Futhermore companies can share news on social media networks. This also enables you to target thousands of journalists.
  • Improving brand image. Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand’s image.
  • Images help drive interest. Press releases now include images, videos and other multimedia, which means you can convey your message and news stories in more interesting ways than ever before.
  • Instant world-wide distribution. Before online press releases had become common, most press releases were sent only to journalists. If not deemed worthy of press mention, they lived in a binder, on someone’s desk or in a building lobby. Now a single press release can be distributed to several top news channels.
  • Expanding public knowledge. By adding links to other Web pages within a press release, companies can direct readers to even more information about what they do.
  • Viral possibilities. An online press release can go viral if people start sharing it over social media networks, thereby creating a buzz that was never possible with traditional media like newspapers and television.
  • Portability and convenience. People can read a press release anywhere on the Web or on their smartphones.
  • Search engine optimization. By using specific keywords relating to your business, you can optimize your press release so people can easily access your company information through search engine use.
  • Google Ranking Factor: PR is one of the factors in google page ranking.

Both large and small companies in every industry are now using social media as an integral part of their public relations and marketing needs. As social media continues to replace the traditional channels of brand promotion and communication, public relations has become synonymous with social media marketing.


For most businesses, public relations and social media marketing provide a solid foundation and baseline for brand awareness and general marketing campaigns. Before the advent of social media, companies had to go through a long and arduous process of contacting journalists who acted as gatekeepers. However, online press releases are now:

  • Key search engine optimization (SEO) tools that help investors, customers, potential employees and other target groups learn about and discover companies online 
  • Permanent parts of a company’s public record, findable and downloadable for the foreseeable future; and
  • Direct communications tools that can deliver unfiltered messages to the masses.

For more info visit https://www.digitalpunch.in/online-press-release/

Digital Punch to launch DIGPU, an exclusive press release distribution news channel

Digital Punch to launch DIGPU, an exclusive press release distribution news channel

Digital Punch is soon launching DIGPU.COM, an exclusive Online PR (Press Release) Portal, the launch date will be announced soon.  We have been involved in the distribution of digital PR’s globally. In India, we are associated with 200+ newsrooms and online news channels in regional languages. 

We are expanding our network and adding small and big online news channels on daily basis. Not only this we are helping online news channels to add their revenue be partnering with us in Online PR Distribution as well as in an advertisement said, Kunwar Devender Singh (Director Operations). 

With the instant growth of internet users in India,  corporates, SME’s and startups are focusing on digital marketing methods to showcase their news instead of traditional methods like print and TV. 

Daily English Online News Channel 

Digpu.com will also showcase daily english online news especially news on Business & Finance, Politics,  World News, India News and a special section as “OPINION”. 

Public Opinion a Special Section 

An initiative of public opinion by Digpu. We want you to share your insights on topics and subjects that are not available on mainstream media. Anonymity can be requested in case if required. 

Share your opinions that can help to create a society we all want to live in. Your opinions may be day-to-day issues that are neglected by the general public, government authorities or the people responsible for it. Your opinions on certain subjects may bring a change in society and help people to think about them and take the necessary actions. 

We want you to speak about anything and everything in the interest of our country, society and public at large. When it comes to India, no concern is little, so raise your voice with us for everything that matters to make a healthy living society.